ngdimm branding
Visual identity development for National Gender Diversity in Music Month (NGDIMM), an initiative directed by GBTRS to shine a spotlight on the need for gender diversity in the music industry and the importance of intentional inclusivity within the space. — brandmarks / color palette / typography / system graphics / photography style / brand guidelines
A comprehensive brand guide is available the bottom of this page.
Logo lockups
A sturdy yet expressive typeface was used to create the logotype. For promotional use, a rainbow graphic was introduced to represent the diverse and proud atmosphere being championed. The rainbow also resembles a vinyl record, as an extra nod to the music industry that is being challenged with the initiative.
Branding system
The extended graphics throw back to the 1970s, calling to the cultural and social (and even musical) diversity of that time.
The NGDIMM identity is connected to the legacy GBTRS brand by a color palette featuring existing GBTRS brand colors.
Assets and brand elements were handed over to other GBTRS members to put them into action on the website and social posts.
Brand guidelines
